Mintigo partnered with Marketo, to help engage with the right decision-makers at the right companies for Account-Based Marketing, or “ABM.”
Marketo and Mintigo understand that marketers are in need of an integrated, analytic solution that will enable them to accurately target, and engage with the appropriate decision-makers within desired accounts. Mintigo’s predictive platform contributes to this vision by using artificial intelligence (AI) and predictive insights to discover the accounts that have the highest propensity to buy. The new integrated solution allows Mintigo to identify these target accounts and deliver data insights for these accounts directly into Marketo ABM. This enables enterprise marketers to improve precision and efficiency in their account-based marketing programs.
Read the full press release here.